Amazon private label services, A to Z
Private label means selling a product under your own brand, usually made to your specification by a manufacturer. A project has many moving parts. We support the stages you choose, from finding a product opportunity to preparing the launch, and your quotation sets out exactly which stages we handle.
Who this service is for
- First-time sellers who want to build their own brand.
- Wholesale sellers adding private label products.
- Brand owners who need help with a specific stage, such as sourcing or listing preparation.
Support available
Product opportunity research
Demand, competition, pricing and review patterns are assessed to shortlist product ideas.
Supplier search and samples
We identify potential manufacturers, request quotations and coordinate samples for your evaluation.
Brand and packaging brief
We prepare a brief for your logo, packaging and inserts, with Amazon's packaging requirements in mind.
Trademark coordination
Brand protection planning, including trademark registration assistance where needed.
Listing content
Titles, bullet points, descriptions and image briefs written to be accurate and compliant.
Launch preparation
Inventory planning, shipment preparation to fulfilment centres and a post-launch review plan.
Typical process
Discovery call
We discuss your budget range, experience and goals.
Research
Product opportunities are researched and shortlisted for your decision.
Sourcing and samples
Suppliers are contacted and samples evaluated.
Brand and listing
Branding, packaging and listing content are prepared.
Launch preparation
Inventory is ordered by you and shipping to Amazon is coordinated.
Review
We review early performance with you and agree next steps.
Steps and timing depend on your circumstances and on the organisations involved. Your quotation sets out the agreed steps.
Information needed to start
To prepare an accurate quotation, it helps to have the following ready. Please do not send identity documents, bank details or passwords through the website.
- Your target marketplace (for example amazon.com or amazon.co.uk)
- Your available budget range for inventory and launch
- Product categories you are interested in or want to avoid
- Whether you already have a seller account and a company
Scope and exclusions to confirm
Your written quotation is the final word on what is included. These points are confirmed with every client:
- Inventory, samples, shipping, Amazon fees and advertising spend are your costs and are not included in our fees.
- We do not guarantee sales, profits, rankings or return on investment.
- Amazon decides on account, category and listing approvals.
- Product compliance testing and certification are arranged with qualified labs and quoted separately.
Frequently asked questions
How much money do I need for a private label launch?
It depends on the product, order quantities and marketplace. We discuss your budget range at the start and research products that fit it, without promising results.
Do I need a company first?
Amazon allows different seller types, but many sellers form a company first. See Company Formation.
Do you choose the product for me?
We research and shortlist options with the data behind them. The final decision, and the investment, are yours.
Can you guarantee my product will sell?
No. Demand, competition, pricing and Amazon's policies all change. We help you make informed decisions, but results are not guaranteed.
Do I need a trademark?
It is strongly recommended for brand protection and for Amazon's brand programmes. See Trademark Registration Assistance.
Discuss your Amazon Private Label requirements
Share a few details and we will prepare a tailored quotation. Nothing is included unless it is listed in writing.